PR- Definitions and Australian History.

Many ideas were presented in the two opening chapters of the core text for Introduction to Public Relations, Public Relations Theory and Practice. after being asked to define public relations practice in the first lecture of this course and failing miserably, i read the first chapter, "What is Public Relations," with great anticipation. I hoped that after reading this chapter, I would be able to answer the question soundly and accurately the next time it was presented to me. You can imagine my disappointment and frustration, however, when the chapter went on to say that, basically, it is almost impossible to define public relations. To be completely honest, after reading only the first half a dozen pages, the text was quite nearly thrown through my second story bedroom window.

After a few deep breaths and a few harsh words from friends who had completed the weeks readings, i resumed reading the text. I am now a little embarrassed to admit that, after my initial dramatic reaction, I have come to the realisation that the broad scope of possibilities provided under the public relations umbrella is much more interesting and important to me as a future practitioner than a silly little definition. The idea of specialists and generalists, advertising, marketing, mass communication, corporate enterprises, social functions and much, much more are just some of the aspects involved in an industry that i can not wait to learn more about.

Thought: After completing the readings, I have come to the conclusion that I am a generalist rather than a specialist. I do not want to limit myself to a single feild, and love the idea of so many paths and possibilities in one profession. So what about you? Are you a generalist, or a specialist? Can't wait to hear your answer.....