Internal public relations is an idea that explores the relationships inside an organisation, or internal publics. Internal publics can be defined in two main groups, "an organisation's employees, and an organisation's members." (Johnston & Zawawi, 2004; 290) An organisation's employees encompasses everyone from the Chairman of the Board to temporary casuals, while an organisation's members refers to individuals who join the association out of special or professional interest.
As a casual employee myself, I strongly agree that, "maintaining employee goodwill makes good business sense." (Johnston & Zawawi, 2004; 290) In light of recent changes in IR laws across NSW and Australia, this reading draws some extremely good points about the value of maintaining employee goodwill. Regarding this idea, I found the following section of this chapter very interesting,
"In Australia, the unions need to be considered in any employee relations program. To develop positive employee relations, it is important to open and maintain communication links with union leaders and representatives. Traditional management thinking seems to resist discussion with union leaders because it is thought that sharing the discussion table will diminish management's power. However, developing an open communication policy with representatives of the organised workforce can prove a more efficient and productive management strategy."
(Johnston & Zawawi, 2004; 290)
I agree. It is immensely intimidating to face an employer alone when addressing an issue that is troubling you. It is easy to feel alienated and vulnerable in this situation. It is a nice comfort to know that you are supported and that you can address these issues freely without fear of termination.
Apparently John Howard does not think so..........
The chapter goes on to discuss ways in which an organisation can improve it's internal communication through tools and channels such as newsletters, noticeboards, memos, awards and events, all of which, in my opinion, are excellent ways to make employees feel appreciated.
Have you ever been a victim of bad internal communication????
This week, I commented on Taegan Reid's blog.
http://taeganreidcmns1290.blogspot.com/
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1 comment:
Hi Nicole,
I too found the point about maintaining goodwill amongst employees to be important. I know myself if i am not happy with issues at work i am less productive and motivated to do my job well. I am just a casual employee so it is obvious how much power the employees hold in an organisation.
I found your comments on the importance of unions helpful as it was not a point i focused on in my readings. It helped give me an insight into what unions can do for employees.
I like your blog background,
Taegan Reid
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