This week's reading concentrated on the importance of strategy, planning and scheduling in public relations practice. Prior to this reading, I had no comprehension of just how vital these three elements are to public relation's practitioners.
I found Grunig's study (Grunig 1997; 286-300) in the United States to be particularly interesting, and, to be completely honest, a little flattered as seen through the eyes of a future public relations practitioner.
I found the entire chapter to be a very helpful learning tool, however it was the section dedicated to strategy that i found particular interest in. I now feel better educated in areas such as how an exit strategy should be planned, vision and mission statements.
In all honesty, before reading Chapter 7 of the text book (Johnston & Zawawi, 2004; 169-196), I was unaware that there was a difference before the two. Before embarking on this course, I had not even heard of a vision statement. As the text so clearly defines, "The vision statement describes the future state of the organisation at a selected time," (Johnston & Zawawi, 2004; 174) and, "The mission statement is formulated to help close the gap between the unsatisfactory present and the more perfect future." (Johnston & Zawawi, 2004; 175) I found these definitions easy to understand and consequently very helpful in furthering my understanding of this course.
I am also now more confident in areas such as budgeting, scheduling and Gantt Charts, yet another concept that i have never encountered before. I found the case studies and examples (such as the AlintaGas mission statement) both effective and interesting.
Overall, I must say I am glad I read this chapter.
This week, I commented on Michaela Virgara"s Blog. Check it out.
http://cmns1290michaelavirgara.blogspot.com/
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Nicole your posting this week made me feel relieved that someone else is also in the same boat in taking on board all these new PR concepts. I too found these chapters beneficial in the area of strategy and planning.
I thought your point was interesting about mission and vision statements in that you had never came across them. I just assumed that being employed in any company/business they would teach employees about their mission and vision statements to reach their goals.
I like how you expressed you felt more confident in PR planning because this just goes to show it is a learning process for all and we aren't expected to know everything straight off. Good luck on your odyssey!
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