This week we were given a number of articles to read in regards to writing skills in public relations. I feel I learnt the most from The Importance Of Writing Skills by Kurt Wise. I think the main reason for this particular article's effect on me is the fact that the author is speaking from both the role of an experienced PR practitioner, and from the role of educator. This resonated with me as the combination of the two persona's made for one authoritative voice, dictating the sheer necessity of sound writing skills in the PR practitioner.
The article focussed its main concerns and ideas around the results of a study. The study was conducted through the investigation of the opinions of public relations agency personnel in regards to the writing skills of entry level practitioners. This again hightened my interest in the piece. These are the sort of people I will be looking to for employment at the completion of my degree. Hearing their opinions on what they deem as an important skill in a PR practitioner is gold!
The article provides an overview of the level of writing skill in entry level practitioners (which, unfortunately, is not very high) and offers reasons for this lack. It also suggests remedies for the situation, from agency personnel, entry level practitioners and the author himself, which would improve the level of writing skills in new employees and consequently benefit everyone.
I found this article to be a real eye opener. It's not that, up until this point, I was under the impression that writing skills are not important. Rather, i was simply unaware of the importance employers place on these skills. It seems that perfecting writing skills at an eeducational level can make all the difference.
This week I commented on Laurie Alexander's Blog:
t: http://cmns1290lauriealexander.blogspot.com
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1 comment:
Nicole,
I agree with your point that you felt you learned the most from "The imporance of good writing skills". This article was very helpful in pointing out errors that many entry-level practitioners do.
I found the remedies to be of most importance, that way I can fix my own errors and gliches in my writing skills.
I agree in that before articles like this, I have no idea writing skills were so fundamentally important.
I found your blog very insightful and helpful. Well done!,
Gabby
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